Content Strategy
I work with brands to find the best channels, concepts, and themes for campaigns, so that you can reach audiences with the right message and a noteworthy experience.
I can provide a higher-level vision for creative elements, as well as create storyboards with visual concepts, scripts, and promotional copy. I can help you pitch your ideas to stakeholders, and most importantly, engage your audience with exciting content that gets your points across.
I ideated campaigns, oversaw scripting, and ensured brand elements were properly represented and filmed for FOX shows. Our flagship project was an omni-channel campaign for Pepsi and Empire that featured a Pepsi-focused storyline. This story began in-show and was extended through a spin-off series on social media and a visual album. We also employed New Orleans-based artist Jon Moody to create art for custom Empire-Pepsi cans, and produced extra fan content documenting his artistic process.
This campaign included a VR experience featuring Samsung products, for Samsung XR. Audiences could enter a bonus companion scene of 24: Legacy and feel as if they were literally in the control room during a raid. This was fortified with product integrations in-show and an exclusive event where audiences could try the experience on the devices.
